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Superfy launches its tailored disposable vape collection and recycling solution, bringing operational, sustainability and safety enhancements to the industry

13 September 2023, Birmingham, UK  

Superfy, a leader in sustainable smart resource management solutions, today announces a tailored disposable vape collection and recycling solution at the Resource & Waste Management Expo (RWM), the UK’s premier event for recycling, resource, waste, and environmental services. The combined software and smart container solution provides enhanced safety and operational efficiency in the collection of vapes.

It is estimated that 1.3 million single-use e-cigarettes or ‘vapes’ or are thrown away in the UK alone every week.[i] The disposable vape sector is expected to grow worldwide to US$14 Billion by 2030, at a CAGR of 11.2%[ii]. Manufacturers and distributors have come under pressure due to the mass production of waste from their disposable vapes. The added safety concerns from these battery-based products amplifies the need for a tailored solution in the collection and recycling of these products.

Commenting on the launch, CEO Ronan Quinlan said, “we’re very pleased with the reaction we have been getting from customers on our sustainability-driven solutions. The disposable vape market is one of the areas we are focused on to enhance the safety, collection and recycling challenges for the sector.”

The Superfy cloud-based software platform, sensors and smart containers continuously monitor the fill level of vapes in the containers and any rise in temperature. This information is used to streamline collections and enhance safety using optimized routing and automatic SMS and email alerts respectively.

The solution is tailored for disposable vapes, as well as other battery-based products – providing vape manufacturers with a tangible solution for recycling their product after consumer use. In addition, the Superfy platform provides real-time sustainability data on CO2 savings, material reusage as well as detailed reports on vape unit collections.

Superfy sees a lot of crossover for its vape solution with battery recycling. The company is currently supporting a nationwide battery recycling programme in Australia, promoting battery-drop off bins in supermarkets, schools and large recreational facilities. In the first year of operations, the smart technology supported a reduction in operational costs for 14,000 collections of 1,000 tonnes of batteries across more than 5,000 collection points.[iii]

Superfy is bridging the gap between end-to-end battery recycling by providing tangible smart containers, sensor tracking and real-time data to demonstrate extended producer responsibility requirements have been met.

About Superfy

Superfy delivers sustainable smart resource management solutions for the circular economy, empowering enterprises and connecting cities.

We are solving the problem of low recycling rates by enabling cost effective, scalable nationwide materials collection and recycling programmes. We support a wide variety of material collections, including vapes, batteries, soft plastics, organics and glass.

Our software platform, sensors and smart containers track and monitor waste and recycling materials, enabling operational improvements and efficiencies throughout the collection and processing value chain.

For more information, visit Follow our journey on socials @superfyofficial


John Dillon, VP Marketing, Superfy


[11] Disposable E-cigarettes Market, Grand View Research,