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By John Dillon, VP Marketing Superfy, 9 November 2023

Vaping has exploded into a multi-billion dollar market, with over 82 million vapers worldwide and counting. With this growth comes the challenge of waste – used vape pens, disposable pods, and e-liquid bottles are piling up in landfills and polluting ecosystems. Organisations have the opportunity to pioneer vape recycling programs and set the standard as an eco-friendly, forward-thinking business. By launching targeted vape collection initiatives and partnerships, companies can capture this valuable waste stream and turn it into a resource.

Post Outline

The Growing Popularity of Vaping and the Need for Sustainability

Why Vape Recycling Matters for a Greener Future: 5 Benefits

4 Current Barriers to Effective Vape Recycling

5 Ways Organisations Can Lead the Way in Vape Sustainability

5 Steps to Implementing Vape Takeback and Recycling Programs

3 Tips for Educating Consumers on Proper Vape Disposal

Exploring Emerging Vape Recycling Technologies

The Growing Popularity of Vaping and the Need for Sustainability

The vaping industry has burgeoned in recent years, with the global e-cigarette market estimated to yield a revenue of $24.6 billion in 2023 alone. While vaping is often seen as a safer alternative to smoking, disposable components and e-liquids still require proper disposal and recycling. As leaders in this rapidly growing industry, vape companies must prioritise sustainability to curb environmental impact.

The Need for Responsible E-Cigarette Disposal

Vape devices contain batteries, atomisers, cartridges and e-liquids that require safe disposal. If not properly handled, these components can leach toxic chemicals into soil and waterways. Many vape products also utilise single-use plastics that pollute the environment if not recycled, while vape batteries pose a serious fire hazard. By offering free, convenient recycling programs, vape companies can prevent waste, reduce pollution, and boost brand loyalty.

A Call to Action for Industry Leaders

As pioneers in the vaping space, industry leaders must take responsibility for the waste generated by their products. By implementing recycling initiatives, sustainable product design, and a circular business model, vape companies can radically reduce environmental impact.

Leading the charge on sustainability will position these companies as eco-friendly partners for health-conscious consumers and environmentally-focused legislation. Furthermore, proper recycling can help reduce operational costs, as in the case of Ecobatt, which Superfy helped reduce operational costs for 14,000 collections of 1,000 tonnes of batteries in more than 5,000 collection points.

Why Vape Recycling Matters for a Greener Future: 5 Benefits

As leaders in the vaping industry, it’s time to take responsibility for the environmental impact of vaping and e-cigarettes. These devices contain hazardous materials like lithium batteries, heating coils, and e-liquids that can pollute the environment if not properly disposed of and recycled.

Recycling used vape products is essential for:

  1. Meeting Regulatory Requirements: Globally, laws around e-waste and hazardous waste disposal are tightening, and companies can face major fines for improper disposal of used devices. Vape recycling helps ensure businesses stay within guidelines set by the Environment Agency (EA) in the UK, the Environmental Protection Agency (EPA) in the US, the Canadian Environmental Protection Act Registry in Canada, the Waste Management and Resource Recovery Association of Australia (WMRR) in Australia, etc.
  2. Improving Sustainability: With growing concerns around climate change and environmental protection, companies are under pressure to reduce waste and maximise sustainability. Vape recycling is a great way to contribute to an eco-friendly environment.
  3. Saving Costs: Recycling vaping devices is an excellent way to minimise the cost of manufacturing new products. The recycled components can be used in producing new vapes, saving organisations money that would otherwise have been spent on virgin raw materials. This is also a great way to promote a circular economy.
  4. Boosting Innovation: The materials and components recovered from used vapes during the recycling process can be used to develop new, sustainable products — or even be reintroduced into the production of new vapes. This closed-loop system powers a circular economy.
  5. Meeting Customer Demands: Environmentally conscious customers increasingly expect companies to take responsibility for the full lifecycle of their products. A comprehensive vape recycling program is a great way for companies to show how much they care about sustainability and the planet, boosting loyalty.

Organisations have an opportunity to lead the charge on e-waste solutions. By implementing vape recycling programs, companies can transform used devices from an environmental hazard into a valuable resource for a greener future. Superfy has the technology and means to make vape recycling a reality for many businesses — all that’s needed is the will to make it happen. Request a demo for more information.

4 Current Barriers to Effective Vape Recycling

To effectively recycle vape products, industry leaders must overcome several significant barriers, including:

  1. Lack of Regulation and Standards: There are currently no mandated recycling standards or regulations for vape waste in most countries. Without clear rules and guidelines, many vape manufacturers and retailers don’t prioritise sustainability or view recycling as an important issue.
  2. Complex Materials and Design: Vape devices contain batteries, coils, cotton, steel, and plastic parts that must be properly dismantled and sorted before recycling. Their small size and intricate construction require specialised processes to break down and separate each component. Most standard recycling facilities don’t have the proper equipment, training, or procedures to handle vape waste.
  3. Low Consumer Awareness: Many vapers dispose of used pods, cartridges and batteries alongside regular waste due to a lack of information on why recycling matters and how to properly do so. Educating consumers about the environmental impact of vape waste and providing easy recycling solutions could significantly increase the adoption of proper disposal methods.
  4. High Costs: Collecting, transporting and processing vape products for recycling requires investments that cut into profits. It may not seem cost-effective for companies compared to landfilling waste. However, with increased proposals for landfill bans and rising public demand for corporate sustainability, recycling could provide cost savings and brand benefits over the long run. With smart technologies from Superfy that help optimise collections, industry leaders can achieve significant cost savings while adhering to regulations from the Environmental Agency (EA).

5 Ways Organisations Can Lead the Way in Vape Sustainability

As leaders in the vaping industry, companies have an opportunity and responsibility to drive sustainability. By implementing vape recycling programs and eco-friendly practices, organisations can significantly reduce environmental impact and set an example for consumers and the industry.

Here are 5 excellent ways to champion sustainable vaping:

  1. Developing robust recycling programs: Businesses should implement comprehensive and smart vape recycling programs that cover all components — devices, pods, coils, and batteries. Programs should be available for both consumer and B2B customers and partners. Recycling programs reduce waste sent to landfills and the risk of hazardous materials contaminating soil and water supplies or catching fire, causing further damage.
  2. Choosing sustainable vaping materials and packaging: Organisations can opt for recyclable, reusable and biodegradable materials wherever possible. This includes using recycled plastics and metals in devices and coils, choosing recyclable or biodegradable pods, and reducing excess packaging. Sustainable sourcing and manufacturing processes should also be adopted. These steps minimise pollution and conserve natural resources.
  3. Educating and incentivising customers: Companies should strive towards educating consumers on the importance of sustainability and proper disposal of vaping products. Providing recycling guides and resources, promoting sustainability on product packaging and through marketing campaigns, and offering rewards or discounts for recycling are effective ways to motivate customers. Educated and incentivised customers are more likely to support a brand’s green initiatives.
  4. Tracking and reporting progress: To demonstrate real impact, businesses need to track key metrics like recycling rates, waste diversion, carbon emissions, and natural resource usage. Reporting this data through sustainability reports and ESG disclosures builds brand trust and credibility. Continually optimising operations and setting ambitious sustainability targets will ensure maximum progress. We recommend taking advantage of our intuitive technology for comprehensive reporting of the vape recycling progress.
  5. Collaborating across the industry: No business can solve this issue alone— cross-industry collaboration is required to establish recycling standards, increase public awareness, and drive legislation. Companies should work together by joining industry organisations focused on sustainability, open-sourcing intellectual property, co-creating recycling programs, and lobbying governments. Collective action will result in the biggest benefits.

5 Steps to Implementing Vape Takeback and Recycling Programs

To implement effective vape takeback and recycling programs, industry leaders must take a strategic, data-driven approach. As vape devices and e-liquids become more advanced and diversified, managing end-of-life products responsibly is critical to meeting sustainability goals and regulatory compliance.

Here are 5 steps organisations can take towards implementing sustainable vape recycling programs:

1. Building a Business Case

Here’s how companies can achieve this:

  • Conduct a waste audit to understand the volume and types of vape waste the organisation generates annually.
  • Calculate current disposal costs to determine potential cost savings from recycling and waste reduction.
  • Present a comprehensive business case to senior executives highlighting environmental and economic benefits to gain leadership buy-in and funding.

2. Identifying Vendors and Partners

Here are tips businesses can adhere to:

  • Research vendors that offer vape recycling and waste management services in their operating regions.
  • Evaluate options based on services offered, coverage, pricing, and sustainability certifications.
  • Form strategic partnerships with vendors committed to maximising recycling rates and ensuring data privacy.
  • Clearly define roles and responsibilities between partners in service contracts.

3. Designing Collection Programs

To achieve this, organisations should focus on the following:

  • Work with partners to design vape takeback and drop-off programs that are convenient and incentivising for customers and employees.
  • Consider offering in-store takeback, prepaid mailing labels for returns, and drop-off locations at local retailers.
  • Promote programs through social media, email campaigns, in-store signage, and staff training.

4. Tracking and Optimising

Outlined below are important recommendations for organisations:

  • Use data from collection programs to identify opportunities for improvement – Superfy can help track KPIs like the number of vapes recycled, recycling rates, and reduced CO2 emissions.
  • Look for trends in the types and brands of vapes collected to tailor future marketing and education efforts.
  • Regularly review and optimise programs to maximise participation and recycling volumes.

5. Educating and Incentivising

Here’s how companies can pass proper information on recycling to consumers: 

  • Educate customers and employees about the importance of responsible vape disposal and recycling through online content and in-person training.
  • Incentivise participation in take back programs through discounts, coupons, and loyalty rewards.
  • Work with local community organisations and schools to raise public awareness about vape waste and the environmental impacts of improper disposal (keep on reading for key helpful tips).

Through strategic planning and partnerships, companies can implement successful vape takeback and recycling programs. But to drive real change, education and incentives are also needed to motivate people and influence behaviours. Together, we can build a more sustainable future by reducing vape waste and keeping these devices out of landfills.

3 Tips for Educating Consumers on Proper Vape Disposal

Educating consumers on the proper disposal of used vaping devices and e-liquids is crucial to improving recycling rates. As industry leaders, the onus is on vape manufacturers and retailers to implement comprehensive education campaigns.

Here’s a quick summary of 3 invaluable tips, which we’ll explain further shortly:

  • Clearly communicate recycling options
  • Educate in-store
  • Run public education campaigns

1. Clearly communicate recycling options.

Consumers often don’t recycle used vaping products simply because they don’t know how to or where to do so. Companies should provide explicit details on their website and social media platforms regarding which components can be recycled and how/where to do so.

Here are actionable tips organisations can follow to achieve prompt communication:

  • List nearby vape and e-waste recycling centres that accept used pods, cartridges, batteries, and devices. Provide addresses, hours of operation, and accepted materials.
  • Explain that used pods, cartridges, and e-liquids should never be thrown in the trash, poured down drains, or flushed. They contain hazardous chemicals and nicotine that must be properly handled.
  • Inform customers that while some e-cigarette components like devices, batteries, and chargers can often be recycled with other e-waste, pods and cartridges require specialised vape waste recycling.
  • Consider implementing a free mail-back program for used pods, cartridges, and e-liquids to make the recycling process as simple as possible for customers.

2. Educate in-store.

Physical stores are another avenue for businesses to educate consumers.

Here are valuable recommendations organisations can adopt:

  • Use their brick-and-mortar locations to spread awareness about vape recycling best practices.
  • Place clearly marked vape-specific recycling bins for used products, with signs indicating what can be recycled.
  • Train staff to educate every customer on how and why to properly recycle their vaping waste.

3. Run public education campaigns.

Organisations keen on ensuring their consumers are informed of their recycling programs should look into the following tips:

  • Launch social media campaigns, blog posts, email newsletters, and partnerships with local authorities and organisations to raise public awareness about vape recycling.
  • Work to combat misconceptions, clarify proper disposal methods, and make information as widely available as possible. The more people know, the more they can positively impact recycling rates.

With consistent, comprehensive education, vapers will get into the habit of properly and responsibly disposing of used e-cigarette products. Leaders in the vaping industry should consider acting now, taking steps towards educating their consumers and working to effect real change.

Exploring Emerging Vape Recycling Technologies

As the vaping industry continues to grow, improving and expanding vape recycling technologies will be crucial to managing the increasing quantities of used vape devices and components.

Several promising technologies are emerging that could help address this critical need, including:

  1. Dedicated Vape Collection and Recycling: Businesses can partner with Superfy to set up smart vape containers and software to improve recycling used products at dedicated locations. These bins employ a fill level sensor and routing software to optimise the operational costs of collecting vapes, as well as a temperature monitor to provide alerts for fire hazards. The Superfy cloud-based software enables organisations to receive real-time data and reports to help track the overall quantity of collections, gather relevant sustainability reporting information, and optimise collection locations and awareness campaigns.
  2. Solvent Extraction and Distillation: Extracting and distilling the metals, batteries, and e-liquids from used vape pens and cartridges using specialised solvents is promising. The solvents dissolve and separate the components so they can be collected and recycled individually. The extracted e-liquids can even be repurposed after distillation.
  3. Depolymerisation: Depolymerisation, also known as chemical recycling, uses chemicals and heat to break down the plastics in vape pens into their molecular building blocks. The resulting slurry can then be repolymerized into new plastics for any purpose. The depolymerised metals and other non-plastic components are also recycled.
  4. Shredding and Sorting: Some vape recycling companies are taking a more straightforward approach by shredding entire vape pens and then sorting and separating the resulting materials. Vape pens are shredded into small fragments, and then the metal, plastic, and other components are sorted and collected using magnets, air classification, and manual sorting. While lower-tech, shredding and sorting can still achieve high recycling rates, especially when combined with other techniques like solvent extraction.

Vape recycling may be a relatively new industry, but important progress is being made in developing scalable technologies and processes to recycle used vape products. Continued innovation, investment, and partnerships will be needed to maximise recycling rates and minimise the environmental impact of the growing vape market. Industry leaders have an opportunity to drive and support the responsible advancement of vape recycling technologies and build a sustainable foundation for the vaping ecosystem – get started with Superfy’s vape collection and recycling solution.

Frequently Asked Questions

How can I dispose of e-cigarettes responsibly?

To dispose of e-cigarettes responsibly, don’t throw them in regular trash due to their electronic components and batteries. Instead, use an easy-to-reseal polyethylene container. Check to see if the manufacturer has takeback or mail-in programs. Remember to empty the e-liquid before disposing and always follow local regulations and guidelines.

Are there any sustainable alternatives for vaping?

While there are no sustainable vaping alternatives, businesses can make certain changes to reduce their carbon footprint, such as opting for rechargeable vaping devices with replaceable parts for reduced waste. Most importantly, companies should offer recycling programs for used cartridges and batteries, further contributing to sustainability.

What is Superfy’s role in vape recycling?

Superfy plays a significant role in the recycling of e-cigarettes and vapes, including the following:

  • We support collection and recycling organisations to operate sustainably and cost-effectively through efficient collection, monitoring, and reporting.
  • We provide smart battery recycling technology solutions to assist vape manufacturers in tracking how their products are being recycled.
  • We offer tailored solutions for disposable vape collection and recycling, thus boosting sustainability and safety in the industry.


Vape recycling is an issue that affects us all, and the time to act is now. Brands should focus on implementing vape recycling programs, investing in new technologies to properly handle vape waste, and educating their customers on safe disposal. Such proactive approaches towards recycling can help organisations establish new best practices, set higher standards, and build a sustainable future for the vaping industry. The planet depends on the choices made today — contact Superfy today for more information.